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It's not just a Loyalty Program, It's an Ecosystem

[:en]Contributor_ Danny Baskara
  - VEXANIUM, Founder&CEO

  • Blockchain Technology to Existing Marketing Platform
  • VEXANIUM as Blockchain-based Marketing Platform for Retailers

 
In Asia, a majority of retailers use online promo marketing platforms such as Groupon, Dianping or Meituan to win new customers. Promo marketing strategies rely heavily on campaigns on these platforms which provide substantial traffic and sales. These platforms charge an average of 15% – 20% in commission per transaction through a CPA (Cost Per Acquisition) or CPS (Cost Per Sale) structure. An increasing number of retailers struggle because these commissions together with the discounts offered represent too high a proportion of their margins. To protect margins, retailers often end up giving lackluster promotions that are either unattractive or with unrealistic terms.
A study conducted by GfK concluded that 49% of consumers would gladly switch brands for savings in the form of a coupon. In the retail market, South-East Asia and Indonesia, in particular, are some of the fastest growing markets globally, with the latter boasting a population of over 260 million people. The importance of vouchers and coupons for retailers to attract new customers in those regions is significant.
Meanwhile, customers are often frustrated when trying to utilize a voucher or redeem their gift cards and coupons. Common difficulties include using vouchers that have already been utilized, expired, are lost or with unreasonable T&C requirements.
I’ve been observing and working in the e-commerce and marketing industry for a decade. A while back before I started the new journey, I built and sold Indonesia’s largest voucher and couponing platform Evoucher, which was with more than 2 million active users. After 7 years of building Evoucher, I realized that the blockchain can solve the fundamental problems of this industry. Therefore, the idea for the VEXANIUM ecosystem was born.
Now my team and I are working on this innovative decentralized marketing ecosystem called VEXANIUM , which helps to cut costs and improve efficiency and transparency for commercial businesses.
The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. This makes it attractive for both businessmen, crypto-enthusiasts and ordinary users.
VEX Platform aims to help business to create their own marketing campaign or distribute their services through the decentralized platform. By using the the platform, companies can create points in loyalty program applications in the form of digital tokens. Typically such incentives are rewards to customers in Cost Per Acquisition (CPA) activity. The tokens can also be converted into coupons or points that can be used in corporate applications. One game-changing use case of the VEX Platform is the lucrative “airdrop” market, which will allow blockchain companies to create airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token.
A digital currency for VEX Platform that built for connectivity between retail world to crypto world. The VEX app features an integration with selected crypto exchanges in order to allow users to directly trade their VEX token balance on the exchange. Also, the VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. Customers will be able to store and redeem their voucher tokens via VEX app.
We all believe that VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era.
After all, it’s not just a loyalty program, it’s an ecosystem.
 
https://www.vexanium.com/
 
[:ja]寄稿_ Danny Baskara氏
  - VEXANIUM, Founder&CEO

  • 小売業界向け、宣伝プラットフォームにブロックチェーン技術の応用
  • VEXANIUMは分散型技術を用いたマーケティング・プラットフォーム

アジアにおける大半の小売業者は、グルーポンを含むマーケティング・プラットフォームを商品プロモーションを目的に使用しているが、1CPA当たりに発生する高い取引手数料などに悩みを抱えている。結果として、コスト削減を優先とした魅力度にやや欠けるプロモーション活動が見受けられる。
東南アジアおよび2億6000万の人口を抱えるインドネシアの小売業者にとって、新規顧客の獲得のためにクーポンは必須アイテムだ。GfKの調査によると、クーポンの使用が可能であれば、多くの消費者は特定のブランドにこだわりがないという。
一方、これらクーポンやギフトカードの有効期限が切れていたり、理不尽な使用要件などが付されているのあれば、顧客にフラストレーションが生じてしまう。
私(著者)が開発したEvoucherは、200万人以上のアクティブ・ユーザーを持つインドネシアで最大のクーポン・プラットフォーム。この開発・運用経験に加えて、ブロックチェーン技術を応用すれば小売り業界の諸問題を解消できるとVEXANIUMエコシステムの構想にたどり着いた。
VEXANIUMは、ビジネス場面におけるコスト削減や透明性に加えて、ユーザー獲得やアクティブ化を目的にブロックチェーン技術を応用した分散型エコシステム。
VEXANIUMは、電子トークン(≒クーポン)を使用するロイヤリティ・プログラムを含むマーケティング・キャンペーンも作成できる分散型技術が組み込まれたプラットフォーム。ブロックチェーン関連企業は、新規・既存顧客の囲い込みを目的に同プラットフォームを使用する「エア・ドロップ」キャンペーンも展開が可能。
VEXANIUMプラットフォームで使用される電子通貨は、小売業界と仮想通貨を結びつける。VEXANIUMトークンは仮想通貨取引所におけるトレーディングを可能とする一方、同プラットフォームにてクーポンの取引およびトークンの保管もできるようになる。
分散型技術および流動性などを備えたVEXANIUMは、単なるロイヤリティ・プログラムではなく従来の小売業界とそのユーザーをブロックチェーンの波に巻き込むような革新的なプラットフォームであると同時にエコシステムだ。
https://www.vexanium.com/[:]

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