Spliterlands, a fantasy-themed digital collectible multiplayer card DApp game, will begin supplying first time players with $10-starter packs of digital trading cards through AC3’s GrowYourBase marketing platform.
According to the announcement, the move is expected to encourage Splinterlands beginners to explore the blockchain game.
GrowYourBase pointed out that providing players with in-game assets prior to playing a game is said to help boost user engagement.
“We are excited to support the vibrant STEEM gamer community and to help educate new users by providing the opportunity to participate in Splinterlands with no upfront cost,” the marketing platform said.
GrowYourBase provides tools that companies can use to reach and engage with new and existing users on the platform. It supports marketing campaigns by creating word-of-mouth referrals at scale, aligned incentives, and earn-purchase-loops.
The platform uses the AC3 token to quickly process transactions.